What started as a TV campaign tagline became a raison d’être on social media. We brought all the noise and the love of crunch to social in some big bold ways.
Role: Concepted, wrote, and produced all campaign pieces. Road tested filters and occasionally hand-modeled.
VMLY&R // AD Yaiseli Gonzalez
Our biggest success was creating two interactive face filters on Instagram to entertain our Snyder’s of Hanover fans. Originally intended to debut during the 2020 March Madness tournament – but unfortunately sidelined in the cover shuffle – our pretzel catch game allowed you to test your aim and our crunch. The pretzel head filter, made for National Pretzel Day, was pure, unadulterated pretzel ridiculousness. We brought the concept, the developer brought the know-how, and together we made some crunchy entertainment.
Here are some of the highlights from a year of crunchy, pretzel-fied social media. We celebrated March Madness, National Pretzel Day, and Back to School. We made bunnies and bees and fireworks. We said “hello!” to summer and ran our own flavor brackets.
#MakeSomeNoise, y’all.
