The Untoppable Toppable Pretzel Crisp // Integrated Campaign

Pretzel Crisps are at the top of the food chain when it comes to snacking. The exceptionally light & crunchy texture makes them addictively good and bingeable by the handful. It’s the best snack and truly can’t be topped. 

Except by being topped. 

The only thing better than untoppable Pretzel Crisps enjoyed alone are untoppable topped Pretzel Crisps. So go ahead, make us perfect-er and more untoppable-er with a scoop of hummus or a schmear of spinach dip.
We’re trying to keep our spot at the top.

Role: Created concept and wrote headlines.

VMLY&R // AD Yaiseli Gonzalez

(No, this didn’t get produced. Yes, I still love it.)