The Hidden Menu // Particularly Plymouth

We created the ultimate digital cocktail menu and crafted a very particular integrated experience around it.

The hidden AR menu allowed you to craft an experience as unique as you are, connect you with other particular people at the event, and become a driver of the bar’s atmosphere, all by customizing a cocktail.

This integrated experience was supplemented by a Particularly Plymouth campaign that showcased the refined individuality of those who appreciate a refined spirit and drove them to join the hidden menu event.

Role: Concepted the experience. Co-wrote campaign and experience copy.