Arm Yourself - Student campaign

Mental Floss gives you the knowledge and confidence to take control of any conversation and stun the masses. Never before has "So how about that weather," seemed so inadequate.

Arm yourself literally with the Mental Floss Apple Watch app. This app arms you with facts and trivia to keep the conversation flowing. The compulsion to check your watch as an escape hatch will now be part of your arsenal. Instead of "Oh, look at the time!" you'll be saying "Did you know?"

AD / Ryan Ladd